Tuesday, March 04, 2008

Really Effective Viral Campaign

I drown in email everyday - I use it as a source for information and to tell me what to do - and I hoard it.

Clearly I need Merlin Mann's Inbox Zero or Bit Literacy - bought on amazon a few weeks ago but not read yet.

Along comes a tool today via a great viral campaign that might help- Xobni.

Xobni purports to help arrange your inbox through instant search, context creation and display of contact information.

I say 'purports' because I can't download the beta yet. I have signed up through reading this on Lance Wiggs blog. With a bit of luck Lance has moved up the beta priority list as a result of my clicking on his badge.

If you click on the badge below I'll move up the list.

I am interested in how well this viral works - it creates instant scarcity of the download even though it probably isn't really that scarce. Its a bit like gmail invites but Xobni get to control the load and who they release their product too. Gotta love a bunch of guys who are that confident....

The viral potential is great - Xobni gets to see whose blogs are the most effective for delivering traffic and people like me hang out on the off chance someone will click the badge.

Oh - and I love the fact that one of the examples on their video is a guy called Gabor - I thought only I had relatives with those sort of names!

Xobni outlook add-in for your inbox

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