Sunday, December 16, 2007

The end of the traditional kiwi closedown?

Like others in NZ I've been acutely aware of the skills shortage that we are facing - and I'm impressed that a number of employers are using what would be typically called the 'deadzone' to recruit new people to their team. This time of the year would normally be viewed as a waste of money to recruit talent as Kiwis have pretty much clocked off and wont be back en masse until late January.

Phil and Teds have bucked this trend with a major campaign to recruit what looks to be a wide range of talent for their team. This could be, of course brilliant timing and great execution - timing from the perspective of being able to run full page ads in what should be a cheaper window for traditional media without a lot of other clutter and execution in terms of the language and style of the campaign.

My only misgiving would be whether they hit the whole market (full page ad should sort that) and whether people have the headspace to dust off their CV a week before Xmas. My guess is, given how successful P&T have been this year that this is a well considered marketing campaign - hope they can turn interviews around this week for the sake of a couple of people who I know are applying.

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