Power of reputation

It was interesting to read Rod's post today about the first year of being listed with Xero, in particular the hard work that it takes to build compelling word of mouth. It helps with his pedigree that he had a good reputation to start with. Nevertheless it still required 'phone dogging'.

It got me thinking about a conversation I have been having with a mate of mine who is convinced that you can monetise reputation. I've been thinking about when that might be useful and have started coming up with some ideas about when.

While I have been thinking about it, Michele has been starting a conversation on it. His jist is that there is enough action happening in the digital identity space that you must be able to find away to port your existing online reputation to help you with other transactions. The trademe idea is a winner. Take a look and start contributing.