It got me thinking about a conversation I have been having with a mate of mine who is convinced that you can monetise reputation. I've been thinking about when that might be useful and have started coming up with some ideas about when.
While I have been thinking about it, Michele has been starting a conversation on it. His jist is that there is enough action happening in the digital identity space that you must be able to find away to port your existing online reputation to help you with other transactions. The trademe idea is a winner. Take a look and start contributing.