Wednesday, May 28, 2008

Using technology for social change

I posted recently on my experience with face to face fundraisers and have been casting around for ways in which organisations such as Red Cross could be more engaging and effective.

I found this post on ReadWriteWeb today which started pointing towards some possible solutions which include a Facebook application for causes which uses the FB community to donate. It is still totally un-engaging. I checked the FB application out, some basic stuff is being missed - not even a link to the app from the American Red Cross site. Having said that it may be a reason to join Facebook finally. The other examples are all about using technology as a basic communication method - whereas the power of this medium is its ability to engage supporters to the cause of their choice

There really is a space here where these cash strapped organisations could go more open source and start collaborating on these initiatives.

There are a lot of threads to tie together where some people with some Interactive Marketing experience could really make a difference in quick time.

What level of engagement would it take for you to support an organisation online?

1 comment:

slowblink said...

Tell me who will benefit
Tell me how my 1$ will be spent
Tell me how much goes to the cause, and how much goes to the admin
Show me some auditing to back up your numbers.

... then, if I like your cause, I'll donate.